Creative Graphic Arts is a resource for start up businesses providing ideas for building your empire.
 


ARTICLES

Good Logos
Basic Fonts
Impact flyers
Print
Branding
Highlight
Color Basics
Psychology of Color


 


FONTS

In my mind there are three main categories for fonts. Serif and San serif and Scripty/ Display fonts..
Serif fonts have "feet" on the end of strokes.

San Serif fonts are clean cut at the end of strokes.

Scripty / Display fonts have a calligraphic flow.

Good Examples of Serif fonts are:
Times New Roman
Baskerville
Bodoni
Caslon

Good Examples of San Serif fonts are:
Arial
Helvetica
Futura
Univers

Good Examples of Scripty Display fonts are:
Edwardian
Scriptina
Old fashion Script
Aristocrat

In creating a layout try using a combination of Serif and San Serif fonts
to create contrast and hierarchiey. Use Scripty display fonts for attracting attention to the layout possibly in a headline or drop cap.